Reimagining traditional exhibition spaces

When PwC asked us to emphasise their clean energy credentials at World Energy Congress (WEC) in Rotterdam, we reimagined the traditional exhibition booth format.

We delivered a hi-tech visitor experience, with innovative meeting spaces, dynamic demo and presentation areas, key message and brand content mapped eye-catchingly across multiple large LED screens. Plus a fully operational bar, kitchen, AV production office, even a podcast studio.

But what set it apart was design. We used weighted voiles in place of traditional walls to improve the booth’s shipping weight and reusability.

The hanging material – 100% natural, made from pressed flower petals, specifically rose, cornflower, and sunflower - created a light, airy look and feel, a natural, intimately private environment that never felt enclosed.

Take the tour below.