Ai Questions: Is this the end of human creativity?

Unless you’ve been living in a cave, you won’t have escaped the hype around generative Ai. There’s a ton of excitement around this new technology. But there are concerns too. 

Ai tools undoubtedly have the potential to boost the quality and creativity of our work designing and delivering live events, while improving our productivity and efficiency. But when our MD Luke Brown spoke about Ai at the EDPA Access event in Florida late last year, he was surprised by the fear in the room. 

“People are concerned about job losses across the sector,” he said. “Maybe there’s a bit of paranoia, but there are also genuine worries about jobs and the impact on creativity.” 

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