Ai Questions: Who owns generative Ai content?

Can a creative machine claim a legal right of ownership over its creations? What about the original owner of the content used to train that machine? Welcome to the confusing world of generative Ai content rights. 

These aren’t simple questions. And the answers – when they eventually come - could have huge ramifications for the tech industry and the businesses that increasingly rely on generative Ai tools. 

So how do we mitigate the potential impacts for our clients? 

There are two sides: The content that goes in and what comes out. 

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