Impactful branded experiences can be built on the psychology of destination and its power to enhance wellbeing, build emotional connection, and create lasting memories.
When Worldpay chose to relaunch their flagship Rethink event series after a four-year hiatus, we ensured experience would be the catalyst for education and networking, helping them reconnect with their audience in a profound way.
Worldpay’s audience
Worldpay enables over a million businesses worldwide to take, make, and manage seamless payments across mobile, online, and instore.
Their flagship event series ‘Rethink’ ran annually for nine years before the pandemic.
The post-pandemic relaunch would engage an audience of technology leaders across several verticals - including Travel, Retail, Digital, Airlines, and Cryptocurrency – with delegates representing over 20 countries.