Thatchers Balloon Bar
Thatchers won’t let their cider leave the farm till it’s perfect. Here's what happened when we engaged the next generation of cider drinkers and got them to taste the 'Perfection in every drop'.
In a digital age where festival-goers seek unique and tangible experiences, Thatchers wanted a memorable brand activation that would stand out in a crowded festival landscape and connect the brand’s heritage of cider-making with a modern audience.
The Thatchers Balloon Bar – a captivating festival activation – paired the age-old simplicity of hot air balloons with the modern craving for unique, photogenic experiences. This campaign leveraged a blend of traditional craftsmanship and contemporary design, delivering an immersive cider tasting journey that resonated with both new and loyal audiences.
The Thatchers Balloon Bar was conceived as a space where simplicity and perfection meet, inviting festival attendees to step away from the digital and into a moment of pure enjoyment.
By integrating real hot air balloon elements, hand-woven wicker seating, and analogue charm, we crafted an experience that was not only visually stunning but also deeply connected to Thatchers’ commitment to quality.
The activation became a beacon for those seeking an authentic break from the festival frenzy, offering a taste of Thatchers’ perfection in every drop and providing an Instagram-worthy, iconic, backdrop that encouraged social sharing and engagement.
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