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Rethink by Worldpay
Raising the bar for global customer engagement, year after year
The international series everyone wants to attend
Worldpay’s flagship international series ‘Rethink’ has become associated with great memories and insightful thought leadership – and everyone who’s been wants to go again.
Worldpay supply payments technology to over a million businesses and Rethink is where the brand engages and connects with customers and prospects face-to-face.
Taking place across destinations including Bangkok, Texas, Amsterdam and Miami, Rethink blends thought leadership with unforgettable experiences that keep delegates returning year after year.
Content
Rethink plays into Worldpay’s identity as a fintech brand that does things differently.
The programme combines keynote sessions, sector-focused breakouts and networking experiences designed to encourage conversation beyond the stage.
In Miami, the format evolved again. Product breakouts moved from traditional presentations to informal, discussion-led sessions, supported by themed experiences such as travel-inspired cocktails that helped create a more relaxed atmosphere.
Strong branding and impactful graphics brought the event identity to life, while focused, insight-driven content delivered practical value for attendees.
Experience
Rethink is designed to create genuine connections through shared experiences.
Each destination brings its own character to the programme. In Miami, delegates gathered on the hotel's basketball court for an interactive evening with a member of the Harlem Globetrotters doing trick shots, Cuban live music and delegate competitions centred around a giant six-foot basketball installation.
Another standout experience saw guests cruise around Miami's waterfront aboard a private yacht. A Miami Vice-inspired theme, live DJ and saxophonist, glitter bar and photobooth created a memorable evening that perfectly captured the spirit of the city.
Rethink famously creates an environment where they can relax, conversation flows, and genuine connections happen.
Design
Every detail of Rethink is carefully considered to create a seamless and premium experience.
In Miami, a cohesive design approach connected the plenary, networking spaces and merchandise experience, ensuring every touchpoint felt unmistakably Worldpay.
The event featured cutting-edge AV technology and the largest LED screen ever delivered by Bray Leino Events for Worldpay, creating maximum impact for content and presentations. Purchasing and storing exhibition stands for future events created valuable long-term efficiencies and consistency across the series.
Our designers harness venue branding, set design, lighting and wayfinding, even merchandising – so it’s unmistakeably Rethink.
100% want to come back
Rethink continues to strengthen relationships, drive engagement and position Worldpay as a leader in commerce innovation.
100% of delegates have rated their Worldpay Rethink experience five stars and said they would look forward to attending again.
“The 2025 EMEA event in Amsterdam was our biggest Rethink - and could be our best ever. You did an amazing job, thank you for everything”
Ellen Morgan, Director of Events, Worldpay
