Rethink by Worldpay
Worldpay’s flagship international series ‘Rethink’ has become associated with great memories and insightful thought leadership – and everyone who’s been wants to go again.
The international series everyone wants to attend
Worldpay’s flagship international series ‘Rethink’ has become associated with great memories and insightful thought leadership – and everyone who’s been wants to go again.
Worldpay supply payments technology to over a million businesses and Rethink is where the brand engages and connects with customers and prospects face-to-face.
2025 was our most ambitious year yet, with large-scale events at destination resort hotels in Bangkok, Texas, and Amsterdam
Content
Rethink plays into Worldpay’s identity as a fintech brand that does things differently.
The events are designed around conversation and connection, with plenaries, vertical breakouts, and deep-dive insight sessions curated across a broad range of sectors, from travel to crypto.
Sessions deliver thoughtful, practically useful business insight and advice on current commerce trends - available in any language through Ai translation, and sessions are kept short to avoid overload.
Experience
What’s more, they’re always bookended by wellbeing activities or experiences that harness the culture, fun, and natural beauty of the destination – like canal rides in Amsterdam, classic western rodeo action in Texas, and Thai Chakkri and fire shows in Bangkok.
We know people encode these emotive experiences more deeply.
Rethink famously creates an environment where they can relax, conversation flows, and genuine connections happen.
Design
Rethink piazza-style layouts blend conference sessions, breakouts, showcases, and catering zones all in together, so delegates and sponsors constantly intermix - never more than a short walk to a secluded space for an in-depth conversation.
From the moment of arrival, delegates are immersed in a distinctive look and feel that reflects the character of the chosen destination.
Our designers harness venue branding, set design, lighting and wayfinding, even merchandising – so it’s unmistakeably Rethink.
100% want to come back
In the last two years, across multiple events EMEA, APAC, and the Americas, 100% of delegates have rated their Worldpay Rethink experience five stars and said they would look forward to attending again.
“The 2025 EMEA event in Amsterdam was our biggest Rethink - and could be our best ever. You did an amazing job, thank you for everything”
Ellen Morgan, Director of Events, Worldpay