PwC: When is a stage more than a stage?
A stage is for standing on, right? Wrong. Not this one. You don’t stand on PwC’s immersive stage - you’re enveloped by it.
How do you make thought leadership stand out on the show floor? That’s what PwC asked us ahead of MWC.
We built them a stage that would not only turn heads but also look great on a livestream.
Presenters would be surrounded, top, bottom and both sides by dynamic visual content - a natural focal point between multiple LED walls.
The stage drew the eye of passers-by and enabled maximum cut through against the hectic environment of MWC.
The screens were never still. We created a dynamic branded animation that constantly moved and evolved, with a countdown clock displaying the time to the next presentation.
During presentations, this movement was minimised so as not to distract from the content, while speaker presentation material could change position on the screen behind them as they moved around the stage.
Later in the show, this installation was used as a presentation space for a series of gender equality sessions with speakers from PWC, Verizon, AWS, and The Female Quotient - all live streamed around the world, direct from the stand.
[Images courtesy of PwC]
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