SXSW in Austen, Texas, UK House showcased the very best of UK innovation, technology, and creativity.
Co-located with the iconic British Music Embassy (BME) - which since 2007 has introduced acts like Idles and Amy Winehouse to the US – our downtown Austin venue hosted raucous live music by evening and was transformed by day into UK House SXSW.
A packed event programme saw 30 panels and presentations, featuring expert speakers from across Britain and the world, covering topics like immersive technology, innovation, art, and creativity in business.
We showcased 23 innovative UK businesses, facilitating meetings as part of a UK trade mission, and demoed immersive technology solutions in the UK House Experience Zone.
