Innovation award winner for generative Ai

We’re still celebrating our Innovation Award win for use of generative Ai at Cannes Festival of Creativity.

We helped PwC emphasise the engagement power of technology, using a specially developed generative Ai platform ‘Portrait’ to reimagine delegates likenesses in any style they chose.

This award win is great recognition of our team’s innovative approach to bringing generative Ai into live events.

Shout out to Digital Director Patrick Furse and Head of Data Science and Creative Technology Brad Stacy, because this type of innovation doesn't happen by accident.

We’ve been looking at this technology since way before ChatGPT became a household name. Now, instead of simply using Ai to drive efficiency, we’re using it to implement delegate facing solutions that reflect the future of live event engagement…

The work

PwC secured prime position in the harbour at Cannes for the week of the Festival of Creativity and asked us for a live content experience that would reinforce the power of technology to engage.

Our digital specialists created “PortrAIt”, harnessing the power of generative AI to deliver a compelling, machine-powered creative experience.

Visitors’ head shot portraits were reimagined before their eyes in any style they chose, maybe as a superhero, a queen from the middle-ages, or rendered in the style of their favourite painter.

We built a cluster of GPU enabled servers in the cloud. Using a combination of tools like RabbitMQ, DreamBooth, and Stable Diffusion, the system could learn a person’s likeness with just five photos. We then ran the model in inference mode to generate new images based on a series of prompts.

These images were vetted and delivered to delegate phones via a special link in minutes. People’s reactions – awe, amazement, disbelief – perfectly demonstrated the power of generative AI to engage live audiences and deliver unforgettable experiences.