Expo 2025 Osaka
Welcome to the world’s biggest festival: Scale, spectacle, and seamless delivery as UK Pavilion brings culture and creativity to life for an international audience.
Representing the best of the UK in Japan for Expo 2025 Osaka, where every moment matters
For six months in 2025, up to 15,000 people a day will visit the man-made Yumeshima island in Osaka Bay, Japan – the site of Expo 2025 Osaka.
World Expo is a chance to share ideas about the future - to build experiences that show the world what makes us great in business, science, innovation, and culture.
So when the UK government chose Bray Leino Events to deliver the full operational service for their UK pavilion - we would ensure every moving part felt seamless, from logistics, staffing and retail to programming, food & drink, and VVIP hosting.
An 8-hour time difference would mean late night handovers and early morning briefings – with our specialists spanning offices in the UK, Singapore, and Osaka.
Moments for the world stage
We partnered with the world-renown Mosimann’s group to offer visitors classic British cuisine – fish and chips, afternoon tea, and a curated drinks menu at our onsite Johnnie Walker bar.
We planned and delivered a rolling six-month calendar of cultural showcases, trade events, experiences, and national moments fit for the world stage – we brought culture and collaboration to Osaka.
Like a special performance from Birmingham royal Ballet company that welcomed special guests from around the world. And when Aardman helped us celebrate Shaun the Sheep’s 30th birthday, while the Festival of Flavours, featuring Blur rockstar-turned-cheesemonger Alex James, turned UK product tastings into compelling stories.
Site-wide takeover
On UK National Day, we threw a mini-festival of our own – no small feat - a day of live music from up-and-coming UK artists, VVIP receptions, and cultural icons from Paddington Bear to Peter Rabbit, culminating in a spectacular collaborative live screening of Planet Earth III in Concert with the Japan Century Symphony Orchestra.
And we designed a pavilion retail space to satisfy the international appetite for UK gems like Buckingham Palace Gin, Paddington Bear, and Union Flag umbrellas. Harnessing the Japanese appreciation for Honmono (the real thing), Liberty of London curated a journey through its iconic design history, seamlessly activating across the pavilion hospitality and retail experience.
Thousands of visitors daily
The UK pavilion has welcomed thousands of visitors every day since the show opened in May. Each experience has been different, but all with the same intent - to remind the world what the UK brings to the table.
But it’s not over. By the time Expo officially closes on 13 October 2025, some of our people will have been in Osaka for almost six months. The friendships made and stories we’ll bring back are part of what makes World Expo such a unique and special experience.
