When Inpay asked us to help them make an impression on the global exhibition circuit, we had to imagine differently.
The challenge
Inpay is one of Europe's fastest growing Fintechs. They give businesses and financial institutions the ability to make and receive cross-border payments more easily, more cost-effectively, and faster than through traditional banking networks – providing simple and frictionless payments experiences to customers worldwide.
In contrast, their show schedule included giant exhibitions like Seamless in Dubai, ICE in London (pictured), and iGB in Amsterdam – shows with plenty of flash and dazzle where up and coming brands like Inpay can easily become lost in the noise.
For Inpay, the objective was to raise their profile and generate meaningful face-to-face engagement with potential new customers. For us, the challenge was to ensure they would cut through against the glitz.
