PwC engaged leaders at the world’s premier business technology event.
To activate their premier sponsorship at Gartner IT Symposium in Barcelona, PwC collaborated with us to help them deliver unique and tailored experiences that would engage the world’s top CIOs and Tech leaders.
From concept through to execution, we worked with PwC to elevate their brand presence across the event, and created environments that would nurture a spirit of conversation and connection.
Delegates were greeted by PwC branding as soon as they entered the venue – our ‘engagement space’ was the focal point in the foyer, with several interactive demos including real cases of #GenAI to Apple Vision Pro experience with PwC’s Geospatial platform, and a special presentation on PwC's collaboration with OpenAI.