When PwC secured prime position in the harbour at Cannes for the week of the Festival of Creativity, they asked us to develop and deliver a live content experience that would reinforce the power of technology to captivate.
Digital engagement was a key theme at the festival, and an important message for PwC - their Experience Centre helps brands explore and harness the connections between business and technology, pioneering creative ways to drive customer engagement.
Alongside PwC’s packed schedule of seminars and talks on how technology and creativity can combine, we delivered an activation experience that would bring the engagement power of technology to life.
Our digital specialists created “PortrAIt”, harnessing the power of generative AI to deliver a compelling, machine-powered creative experience.
Visitors’ head shot portraits were reimagined before their eyes in any style they chose, maybe as a superhero, a queen from the middle-ages, or rendered in the style of their favourite painter.
