A global exhibition programme to help Wood connect with their audience
Wood's rebrand allowed them to tell their story in a much more focused and future looking way. Working with their radical new look, we decided that an equally disruptive approach was needed across the energy sector exhibitions circuit.
We were challenged to design and create an exhibition space that would really stand out, push the boundaries in its approach and be completely different within an energy sector show. It also needed to be designed in such a way that parts of it could be repurposed for use at other events.
Our solution? To really stand out we needed to go against the grain with a disruptive concept that is not the norm in a sector which generally plays it safe. Working collaboratively with Wood, our in-house creative team came up with a completely different model of storytelling to present the Wood story.